Part of our work here looking after Cyclists is looking at images very similar to those in the new book being developed called “Cycling shouldn’t Hurt” by Neil Grayshon. These images are hard viewing, they show how cyclist bodies and lives are changed by simply trying to ride a bike to get from A to B. Neil Grayson’s view is that much of the media focus on statistics and headlines and not individual stories. With these images you cannot help but see the person, imagine their lives and how they will be changed by the bike accident. So if you are going to Spin take time out of all the fun stuff and take a moment to look at Grayshon images. Maybe they could change how society sees cyclists and how we need change on our roads and maybe one way of doing that is documenting each accident and life – one person at a time.